Technical Director · Production Director · CTO · HOD
With over 19 years of experience in technical production, I design and execute stable, large-scale event architectures. From arena-scale stadium concerts to complex, interactive installations and high-profile business events, my focus is translating creative visions into reliable technical execution.
I entered the event industry in 2007. Over nearly two decades — spanning major international trade exhibitions like CeBIT and MIPIM to leading 120-person crews for government ceremonies — I have developed a deep understanding of what it takes to build a stable, impactful production.
During my time at Sila Sveta (2020 – 2022), I served as Technical Director for highly ambitious multimedia installations. My work included managing a precise light-tracking system with unlimited guest capacity in Milan (AURA), coordinating a projection mapping project on a live cosmodrome launch pad for the Gagarin Space Flight anniversary, and delivering a 40-meter interactive LED tower at a major music festival.
At PRG Middle East (2022 – 2025), I managed the Video Department, overseeing a team of over 25 specialists. In this role, we delivered video infrastructure for 4 consecutive seasons of F1 concerts, Soundstorm, UFC, boxing world title fights, and COP28, while supporting technical touring requirements for artists such as Coldplay, Beyoncé, Linkin Park, and Foo Fighters.
Currently working as an independent Technical Director, Production Manager, and AV Advisor, I support large-scale international events, corporate presentations, and cultural ceremonies. Recent projects include the Alternativa Film Festival in Colombia, private presentations for luxury brands like Chanel, the Zero Waste Forum Pavilion, and technical advisory for the AFC 2027 opening and closing ceremonies. I maintain up-to-date industry credentials with advanced certifications across Disguise, Analog Way, Barco Event Master, Audinate Dante, and Lightware systems.
Full lifecycle management from concept through strike. Specialized in LED design, projection mapping, integrated lighting, audio, and complex staging structures.
Proven department management, comprehensive technical documentation stack, 3D drafting, budget management, and transparent post-event reporting.
Extensive on-site operational experience across the UAE, KSA, Qatar, Bahrain, Germany, Italy, the UK, France, Spain, Colombia, Brazil and more.
Key contributions to projects recognized by industry honors, including the BIE Gold Award (World Expo 2017), Golden Puzzle Award, and WTM Best Booth Design.
Nearly two decades of experience coordinating technical crews of up to 120 personnel across major sporting events, government summits, and multi-stage festivals.
Focused on precise scoping and budget discipline. Leveraging a vast global network of trusted suppliers to deliver high-tier technical standards without unexpected costs.
A selection of work across entertainment, sport, culture, and government:
Oversaw the video department for the main stage across 4 consecutive seasons (2022–2025). Managed tight, high-pressure turnaround schedules and strict broadcast requirements for headline performances by artists including Foo Fighters, Eminem, Metallica, Katy Perry, Post Malone, Muse, Kendrick Lamar, Maroon 5 and others on one of the tightest event calendars in the industry.
One of the largest music festivals in the world. I delivered video production for the 2023 and 2024 editions, supporting David Guetta, Tiësto, Swedish House Mafia, Martin Garrix, Armin van Buuren and others. The 2024 edition added Linkin Park and Eminem, and its 4,808㎡ of LED still holds the Guinness World Record for the largest continuous outdoor LED screen.
The opening of one of Dubai's landmark new hotels, broadcast worldwide and headlined by Beyoncé's first live performance in four years. The reveal of a $1.4bn property on the Palm brought together synchronised fountains, pyrotechnics, and large-scale effects for 1,500 guests - a one-night-only show with no margin for error. I looked after video technical oversight for the main stage.
Acted as Technical Director for an experimental projection-mapped installation utilizing a precise, high-capacity light-tracking system that responded to audience movement in real time. The exhibition was recognized among the top five immersive shows in Europe.
A projection show staged on the launch pad itself for the 60th anniversary of Gagarin's flight - mapping onto live aerospace infrastructure inside a high-security government site, about as logistically demanding a canvas as projection mapping gets.
Fan-zone live stage for the 2022 FIFA World Cup in Qatar - the first World Cup in the Middle East, and large-scale AV delivery for one of sport's biggest events. The project was awarded with two gold and one bronze at the Best Event Awards, in the celebration/festivity, organisational complexity management and public institution event categories.
Developed the AV system architecture and provided three months of on-site technical management during build and execution for the multi-arena esports tournament.
The first EuroLeague Final Four staged outside Europe - I was in charge of the LED screens, broadcasting deployment and show elements for the tournament’s debut venue at the Etihad Arena.
The Middle East debut of Untold, one of the world's largest electronic-music festivals. A multi-stage production with large-format LED and a playback video system across a packed multi-day timetable. The inaugural Untold Dubai was named "Festival of the Year" at the 2024 Middle East Event Awards.
A cosmic-themed electronic music event by Armin van Buuren, set in the desert dunes of Ras Al Khaimah. Technical delivery for an immersive 360-degree stage production featuring custom-shaped, architecturally integrated LED screens.
The opening ceremony for the reopening of the UAE's oldest museum - a heritage-led celebration of projection, lighting and live performance. Oversaw the projection layout and show synchronization for a heritage opening ceremony.
A Dragone production bringing theatrical world-building to a Saudi audience. Implemented AV and show control systems built to the exacting, high-precision technical standards required for specialized, aerial-theatrical touring productions.
One of the world's largest esports events - a multi-week, multi-title tournament built for both the arena and the global stream. Engineered the high-density LED build, live switching architecture, and stadium broadcast environment for a multi-week, multi-staged international tournament.
The largest UN flagship climate summit to date, with 85,000+ delegates and 150+ world leaders. Led the video department delivery for multiple high-protocol plenaries and summit spaces, featuring a highly reliable 360-degree main-stage projection.
A major Arab-world entertainment awards show - a broadcast-first ceremony honouring film, music and sport. I handled the project lifecycle from concept to execution: 3D modelling, design, full documentation to deliver this large-format projection mapping across the venue facade for an international television audience.
UFC in Abu Dhabi & Riyadh - I coordinated multi-season arena-scale video delivery and fight-night broadcast infrastructure for high-profile international combat sports events.
The undisputed heavyweight world championship, staged in Riyadh - one of boxing's biggest nights in years. Supervised stadium-scale ring production, including wrap-around structural LED, custom athlete walk-on setups and global broadcast feeds for a worldwide audience.
The undisputed light-heavyweight marquee bout on the Saudi boxing calendar. Managed high-contrast large-format LED arrays, seamless video playback and broadcast transmission infrastructure for a marquee world-title card.
Concert production for Travis Scott's headline show during the Saudi Arabian Formula 1 Grand Prix. Handled technical concert production and high-output stage LED integration and playback system deployment for the spectacular show.
Billed as the largest fashion show ever staged with a sold-out audience of over 20,000. The event closed out the FIFA World Cup festivities featuring live concerts of Post Malone, DJ Snake, Ozuna, and Nancy Ajram. Technical leadership for a highly complex stadium-scale fashion and concert production.
The world's largest energy exhibition and conference - and its most commercially successful edition to date. Designed and delivered multi-layered projection mapping setups and secure main-stage broadcast routing for a high-level corporate and ministerial conference environment where reliability is everything.
The UN-convened MENA Climate Week in Riyadh - regional climate policy on an international stage. LED Tunnels, projection mapping, interactive AVL integration and playback for the main venue.
Google Cloud's regional summit in Saudi Arabia - a polished keynote environment. Deployed clean, high-resolution stage designs, large-format LED and presentation systems built to the standards a global technology brand expects.
The post-position draw for the Dubai World Cup, the world's richest horse race. A clean stage and LED production for a televised audience, where I led the video side, including its interactive elements.
Technical support for Russia's official pavilion, which received the Gold Award of the Bureau International des Expositions. Provided six months of active, on-site technical management for an immersive, content-driven national showcase.
Supervised the structural setup and digital integration of a 40-meter central LED tower connected to custom software that processed real-time user-generated data in the middle of the famous electronic music festival.
Luminar is an immersive digital art space, featured few unique zones: 360° interactive room with optical illusions that create a 3D effect, Dome projection and lighting that alter the perception of content, LED tunnel creating infinite space. I was managing the technical production from the early stages: from the drafting of premises, procurement of the equipment to the full engineering circle and the actual build.
"Face to Face" is an interactive multimedia installation with an experiential design. It uses two programmed industrial robotic arms, intersecting laser beams and kinetic lighting that react to the space, building a striking display of movement and energy. It premiered in summer 2022 at TSEH, I managed the full technical deployment of the setup.
As Production Director, I managed the event from A to Z - creative stage design and technical drafting, with each concept taken through a structured client approval process. I handled the logistics and planning, and led the live install and AVL setup through to delivery and quality control.
As Technical Director for the Alternativa Film Festival Awards Ceremony at Jardín Botánico in Medellín, I led the technical delivery of a live awards show in one of the city's more distinctive architectural venues. The brief covered a circular stage, rear projection, lighting design, and a multi-channel audio plan with live musicians - equal parts engineering, direction and on-the-fly problem-solving, under live-broadcast pressure with no second takes.
Available for global opportunities as a Technical Director, Production Director, CTO, or HOD, as well as project-based technical advisory.